Client: MCI AND ASSOCIATES - ACCOUNTANTS AND BUSINESS ADVISORS
What’s the story? With business growing rapidly and a merger planned, Dannevirke-based MCI and Associates needed a refreshed brand and marketing strategy targeting both new and existing customers. We developed the theme ‘We’re in your corner’, to promote MCI’s key values, staff and services across internal and external collateral. The centrepiece was an engaging ‘get to know the team’ advertising campaign, which showcased both the professional expertise and personal attributes of MCI staff.